Brian Merchant
It’s rather fitting that I’m writing this review on my iPhone. Parts of the book were written on an iPhone, I suspect, and the author mentioned that a good deal of the interview recordings and photos were made on his iPhone.
Structurally, the book is interesting — there are two through lines, and they’ve got the same writing style but different feels. The more story-like one is the historical aspect, going from the beginning of the project through to the keynote where Steve Jobs introduced the world to the iPhone. And it’s a story, for sure: there’s a narrative to it, characters being introduced, politics and inventions, failures and triumphs. It’s the best telling of the story I’ve read so far, though admittedly I don’t think I’ve actually sat down to read the full story before.1
The other part is more of the ‘now’ aspect, which explores the impact of the iPhone as a product, focusing on the manufacturing process. The author tells how he… made his way into the Foxconn plant where iPhones are assembled; predictably gets hacked immediately after arriving at a hacker convention; goes on a claustrophobic tour of a tin mine; under-details an agoraphobic tour of the salt flats that produce most of the lithium used in the iPhone’s battery; and a few other stops along the way.
All told, it’s an interesting read. Some of the historical context was new to me—the history of ARM was inspiring, for example—and while I already knew a lot of things—photos of those lithium flats are pretty striking—I’m glad I took the time to read it. If you’re at all interested in the history, I can recommend the book.
- Creative Selection is on my list to read, so I’ll get there eventually. ↩